Day and Date : Thursday,  20 November 2008
Venue: Putra World Trade Centre, Kuala Lumpur.

08.00 - 09.00 am
Delegates Registration / Arrival of Guests

09.00 - 09.20 am
WELCOME ADDRESS & OPENING CEREMONY

09.20 - 09.40 am                    
KEYNOTE ADDRESS 1
Y Bhg Dato’ Badlisham Ghazali, CEO, Multimedia Development Corporation, Malaysia

09.40 – 10.20 am
CEO ROUNDTABLE SESSION

10.20 – 11.00 am        Panel Session 1
CONTENT CREATION & INNOVATION: IS CONTENT OR CONSUMER KING?
Topics & Issues to be discussed include:

• Content Innovation In The Mobile Arena
• Transforming The Customer Experience Re:Wireless Application Solutions
• Mobile Operators What They Want From Independent Content Distributors

11.00  - 11.20 am            Coffee / Tea Break

11.00 -  11.40 am        Panel Session 2
OPPORTUNITIES AND CHALLENGES FOR GLOBAL MOBILE CONTENT INDUSTRY
Topics & Issues to be discussed include:

• Current State Of The Asian And Global Mobile Market
• Defining The Size, The Customer Set, The Customer Needs/Wants In The Asian Market
• Enablers & Challenges Of Content
• Industry Response To Consumer Demand

11.40 am -  12.20 pm  Panel Session 3
THE FUTURE OF CASHLESS PAYMENTS: MOBILE PAYMENT & MOBILE COMMERCE Topics & Issues to be discussed include:

• Review The Value Proposition Of A New Payment Culture To The End User
• Understand New M-Commerce Models
• Which Areas Of M-Payments Will See The Most Sustainable Growth?
• Reduce Costs And Improve Efficiencies
• Empowering Financial Service Users

12.20 -  01.00 pm       
KEYNOTE ADDRESS 2

01.00 -  02.00 pm        Lunch

02.00 – 02.30 pm
KEYNOTE ADDRESS 3:

02.30 -  03.10 pm        Panel Session 4
INNOVATION IN ACTION : MOBILE EDUCATION
Topics & Issues to be discussed include:

• Innovation In Tools, Techniques And Applications
• Boosting The Role Of The Mobile For Education/Edutainment
• Expanding Learning Beyond The Classroom
• How Do Applications And Content Developers In A World Of Digital Choice Keep Consumers Excited About Their Offerings
• How To Bring Mass Market Application To The Mobile World

03.10pm -  3.50 pm    Panel Session 5

THE FUSION OF EDUTAINMENT IN TV, MUSIC & GAMES DEVELOPMENT
Topics & Issues to be discussed include:

• The Industry Is Experiencing Its First Steps In The Fusion Of Marketing, Entertainment And Content.
• What Is… “Perfect Consumer Experience’?
• The Role Of Content And What Works In Mobile TV, Music And Games
• How To Embrace A New Kind Of Creative Partnership With The Audience

3.50 Pm – 4.00 Pm       Tea / Coffee Break

4.00pm - 4.40 pm       Panel Session 6
MOBILE MARKETING & BRANDING MOBILE RETAIL – SHOPPING ON THE MOVE
Topics & Issues to be discussed include:

• How Much Could Mobile Retail Be Worth?
• Who Will Become The Leading Retailers In Mobile - Carriers Or Retail Brands?
• Search Marketing On The Mobile
• What Are The Opportunities For Advertisers?
• Brand Communication On The Mobile
• Mobile Marketing In Japan, Lessons From A Leading Market

4.40pm – 5.00pm  
Q & A AND SUMMARY OF DAY’S PANEL SESSIONS

5.00pm                       
END OF SESSIONS FOR DAY 1

Day and Date : Friday,  21 November 2008
Venue: Putra World Trade Centre, Kuala Lumpur.

08.00 - 09.00 am
Late Delegates Registration

09.00 - 09.20 am        
SHOWCASE MOBILITY A REALITY

09.20 - 09.40 am
KEYNOTE ADDRESS 4

09.40 – 10.20 am        Panel Session 7
WHAT’S THE WINNING MODEL?  DEFINING THE BUSINESS MODEL
Topics & Issues to be discussed include:

• Exploring And Developing New Business Models To Navigate The  Digital Landscape
• Making It Easy And Fun To The Customer And Profitable For The Industry
• Creating New Business Models For Niche Products
• Staying Flexible And Ready To React To Consumers' Demand

10.20 – 11.00 am        Panel Session 8
FACT VS. FICTION: THE STATE OF THE TECHNOLOGY AND MARKET
Topics & Issues to be discussed include:

• Bringing Together People, Places And – Most Importantly – Access To Content, Anywhere..Anytime
• User Experience, Usability, And Design
• HANDSETS  - What Challenges Will Mobile Handsets Have To Address?
• Looking Ahead To The Technology That Is Powering The Mobile Content Revolution

11.00 -  11.40 am                    Panel Session 9
SECURITY,  DRM & PIRACY
Topics & Issues to be discussed include:

• Globally The Piracy Problem Continues Unabated
• New Digital Content Distribution Models And DRM Issues Involved
• What Is The Winning Model For Protecting Intellectual Property?
• Effective Strategies To Deal With Reputational And Business Risks Posed By Data-Theft, Fraud And International Crime Syndicates

11.40 am -  12.20 pm                  Panel Session 10
WEB 2.0 : ENTERPRISE, SOCIAL NETWORKING AND COMMUNITIES
Topics & Issues to be discussed include:

• Enterprise And Mobile Devices: No Longer An Accessory, Now A Necessity
• Catering For Differences In Customer Segments, Geographic Markets And Industries
• Leveraging The Customer Intimacy Of The Mobile Device For The Individual
• People Are Different - Tailoring A User Experience Of The Solution For Different Customer Segments Whilst Standardizing The Underlying Platform

02.30 -  03.10 pm                    Panel Session 11
MOBILE BEST PRACTICES
Topics & Issues to be discussed include:

• Mobile Industry Best Practices
• Regulation And Consumer Protection
• What Can Be Learned From Examining Different National Regulatory Frameworks?

03.10 -  03.50 pm        Panel Session 12
FUNDING & VC PERSPECTIVES
Topics & Issues to be discussed include:

• Can A Future Revenue Stream Of Mass Market Be Taken Into Account In The 'Return On Investment' (ROI) Calculation For Corporates, Public Bodies And The Military?
• Will Brands Be Welcome Within Learning Games And Similarly Be Accounted For In The ROI?
• Where Is The Funding And How Does It Work
• Where Are Markets Headed And What Does This Mean For Consumers, Investment Opportunities - And Regulation?

3.50 pm – 4.00            pm       Tea / Coffee Break

4.00pm - 4.20 pm      
Q& A AND SUMMARY OF DAY 2 PANEL SESSIONS

4.20pm – 5.00pm       
CLOSING CEREMONY AND CULTURAL EXTRAVAGANZA BY TOURISM MALAYSIA

SEE YOU AT GOMOBILE 2009